When a Facade Comes Alive to Tell a Story

Instead of a static surface, we created an interactive wall where a branded pattern reflected the brand’s history. Our goal was for every passerby to feel not just a spectator, but a participant, a part of that very story.

An exhibition booth is a brand’s calling card, but how do you make it not just noticeable, but truly unforgettable? We approached this challenge on a grand scale: transforming a 30-meter facade into a breathing canvas that greeted visitors and initiated a dialogue with them.